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Abstract

"The mission of Grapemasters is to break down the barriers that exist between the wine consumer, and the wine maker. What conventional wineries should do is ask clients what they truly like, and then map out a plan that makes great wines- that is exactly what Grapemasters is about." said Charles Fajgenbaum, owner and consulting winemaker at Grapemasters. Grapemasters is located at 201 Danforth Avenue in Toronto, and on the web at http://www.grapemasters.com.

Clients can commission a "cuve privee" of wine for as little as $215.00, yielding 26 bottles for their efforts. And just what can someone get for their efforts? Wines made with Grapemasters have bested $20.00 bottles of wine from the LCBO in blind tastings. At an Ontario Wine Society meeting, where amateur wines were blind tasted, along with one commercial ringer in the mix, a wine made by Charles was the favorite of the night. According to Bert Richards, "it's often hard for a professionally made wine to show better than the amateurs, as the amateurs have much more flexibility and time." (http://www.ontariowinesociety.com/news/aug05.htm)

Details

Title
Grapemasters: Reinventing the Wine Industry One Client at a Time
Author
Anonymous
Publication year
2008
Publication date
Oct 1, 2008
Publisher
Intrado Digital Media Canada Inc.
Source type
Trade Journal
Language of publication
English
ProQuest document ID
447396048
Copyright
Copyright CCNMatthews Oct 1, 2008