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Gvox has always known that there was a huge potential market for its music-instruction and notation software.
Now, it's trying to lure that market to a new Web site - and early indicators are that it's succeeding.
The site, Notation Station, can be found at NotationStation.net. It allows music teachers to post lessons that students can carry out using the interactive music software Gvox has developed or bought since it was founded as Lyrrus Inc. in 1989.
Gvox, whose name is derived from "g" for guitar and the Latin word for voice, launched Notation Station on May 10. Nearly a month later, around 600 teachers and 180,000 students had signed up to use it.
At that rate, the site is on track to top the 1 million users Gvox forecast it would have by the end of the year.
And that could be just the beginning.
Gvox f ounder and Chief Executive Officer Nathaniel Weiss said there are about 100,000 music instructors and 26 million music students in kindergarten through 12th grade in the United States.
By pitching the site to the former, Weiss said, Gvox is able to attract the latter to it. And they form a market that, he said, has $160 billion in purchasing power.
"It's the most highly desired market on the Net," he said.
It's also a market that, once on the site, has reason to stay there. Gvox's software makes music...