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Havas shop grows a diversifying business from its digital roots
H4B Catapult is the digital native of Havas' Health4Brands network, but agency presi- dent Jeff Hoffman notes that the network's "unification model" means they do trad work too.
"We're digital at the core but not a pure digital shop," says Hoffman. "We do everything from professional advertising to managed markets to med-ed."
The Harrison, NJ-based shop is now the middle child of the growing H4B network, which includes the venerable New York shop H4B Chelsea as well as a year-old Boston office, H4B Back Bay.
The shop had a "fantastic" 2012, says Hoffman, with around 18% growth over 2011 and nine account wins to one loss (of an oncology drug). Wins included work with GSK, a new client, and new assignments with Novartis, Sanofi Biosurgery and Genzyme. Three of those assignments were for devices.
"Getting away from the pill is one of the philoso- phies we have," says Hoffman. The shop...