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HARTZ MOUNTAIN CORP. awarded its $10 million integrated marketing communications campaign to Kirshenbaum Bond Creative Network New York.
The Hartz Mountain pet-supplies company is the second J.W. Childs Associates company to sign with Kirshenbaum this year; Meow Mix awarded its $15 million account to the agency in the spring. The KB Creative Network working through its units Kirshenbaum Bond & Partners, Media Kitchen, Dotglu and Lime, is responsible for advertising media buying and planning, public relations, promotions, guerilla marketing, interactive and direct marketing.
Bob Devine, president-CEO of Hartz...