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After years of what it calls an "ad hoc" partner program that didn't focus on value propositions, GN Netcom Inc., maker of Jabra headsets, has launched a new North American partner program to help partners service their customers and boost market share.
The Jabra Partner Program, which centers around the headsets made by the Nashua, N.H.-based vendor, will focus on three key elements: proactive partnering, success planning and offering industry-enabled solutions, said Phyllis McCullagh, president of GN Netcom.
"We needed a stronger program with more value proposition," McCullagh said, adding that the goal is to give the three-tiered program more structure for its gold, silver and bronze partner base. "We were kind of all over the board."
In its previous life, Jabra's...