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HealthAxis.com is selling its Internet health insurance operation and will concentrate on providing business-to-business services. The retail operation, which offers individual and small-group health insurance, is being sold to Digital Insurance Inc., an Atlanta-based online company that provides distribution and administrative services to health insurers. HealthAxis.com is a subsidiary of HealthAxis Inc. and is based in East Norriton, Pa. After the sale, the company plans to focus on providing Internet technology services to health insurers and intermediaries. The deal calls for Digital Insurance to pay HealthAxis $1 million in cash and $3 million in quarterly payments over a 30-month period. In addition, the parties have entered into a technology services contract that will pay HealthAxis a minimum of $3 million in fees over the next 12 months. HealthAxis will receive an 11 % ownership stake in Digital Insurance. The sale is expected to close around Aug. 15.