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Selling drugs and beauty aids over the Internet may seem like another dot.com smooth-sailing venture, but it was no fun for Drugstore.com (NNM:DSCM) to get pushed out of the HMO prescriptions market when several distribution heavyweights recently flexed their muscles.
Intent on potentially entering the online retail market themselves, several PBMs, pharmacy benefit management companies, the networks that control HMO drug plans, dealt their online colleagues a hefty blow.
But with a little help from some new- found friends, drugstore.com is fighting back and apparently has the inside track. By aligning with the likes of Internet powerhouse Amazon.com (NNM:AMZN) and retail distribution leaders Rite Aid (NYSE:RAD)...