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STRATEGY
Plans thiough summer '04 include 'Snaffle' and lemon drinks. BY KENNETH HEIN
"SNAFFLE," LIQUID pic in a bottle, and some "Lucky Lemons" are in store from the Snapple Beverage Group.
Encouraged by the success of this year's Snapple Yard Sale, the brand will run an under-the-cap game called Snaffle next summer that will encourage consumers to collect caps and then watch a...
