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H&M, others drop Kate Moss after model notorious for partying is caught partying
YOU COULD CALL it hip-ocrisy.
Kate Moss's live-on-the-edge lifestyle was part of her allure to the fashion marketers that spend around $9 million a year to have her as the face of their brands. But after a photo broadcast that drug-tinged lifestyle to the public in black-andwhite those marketers have suddenly changed their attitude.
"It is a carefully balanced line: Companies wanted [Kate] as a party girl, not someone hosting Girl Scout dinners," said Mark Stevens, CEO of global image consultant MSCO and author of "Your Marketing Sucks." But, he said, actual pictures of Ms. Moss with cocaine turned her from a "mysterious party girl into a cheap drug user," something he noted is far harder to harness as cool.
The full-page pictures in Britain's Daily Mirror of Ms. Moss fully engaged in a lifestyle she has long been rumored to live,...