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Health and beauty retailer Holland & Barrett has this week rolled out its loyalty scheme nationwide, which it hopes will increase basket size and customer frequency.
The card-based scheme, called Rewards for Life, offers customers four points per £1 and will be promoted in-store and backed by a TV campaign with its celebrity face Gethin Jones.
Holland & Barrett - owned by food group NBTY - trialled the scheme in April in 40 stores in the Midlands and the Northeast....
