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Holmes Joins Alterna Haircare As Co-owner and Spokeswoman
Katie Holmes is delving a little more deeply into the beauty industry.
Come February, the 34-year-old actress, who was named the first face of Bobbi Brown Cosmetics in the fall, will serve as spokeswoman and co-owner of hair company Alterna. As per the multiyear deal, Holmes will be featured in Alterna's first print advertising campaign, which will roll out on the brand's e-commerce site, launching mid-February, then to March consumer magazines. She will also provide the brand with input and insight on upcoming products and initiatives.
"I like to keep it simple. When it comes to hair, great style should be sustainable."
-- KATIE HOLMES
"Being an actress who emotes natural luxury and individuality and accessibility, this was the perfect opportunity for us to come together," said Joan Malloy, president of Alterna Professional Haircare, adding that Holmes will...