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Further proof that Home Depot wants to be a major player in the direct-to-consumer home decor market: On April 25 the Atlanta-based retail giant announced a definitive agreement to buy St. Louis-based home furnishings merchant Home Decorators Collection (HDC) from Knights Direct. Terms of the agreement have not been disclosed.
HDC has estimated catalog/Web sales of $192 million. It also operates six stores, in Missouri, Kansas, and Oklahoma, with a seventh scheduled to open shortly outside of Chicago.
According to Home Depot, the acquisition of HDC will double the size of its Home Depot Direct division. That division's titles include upscale decor and lighting catalogs 10 Crescent Lane and Paces Trading Co., the recently launched Outdoor Living catalog, and the core Home Depot title, which focuses on decor rather than on the construction...