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TWICE ACCESSORIES
Moving quickly toward larger sizes and more attractive designs and colors, home storage towers and racks also are fast becoming an integral part of the look of the home and home office.
"We're launching new products throughout our home storage line that truly coordinate with recent home furnishing trends - like the movement toward metals," said Liberty Malenich, associate marketing manager for the Dayton, Ohio-- based Laserline division of Mead Corp.
Along with the introduction of a stylish and contemporary line of wire towers for CD and DVD collections, Laserline has become a one-stop shop for retailers looking to offer consumers a complete lineup of CD and DVD home storage products in plastic, wood and wire.
Two of the company's hottest new items are the CD 140 tower at a suggested $29.99 retail and the DVD 50 tower, at a suggested $24.99 retail.
Both products, in order to simplify the organizing and accessing of jewel boxes or DVD cases, offer wire shelves that hold 10 packaged discs each. Both feature a metallic silver finish, while the DVD tower has three easily assembled parts that fit into a conveniently sized, space-saver retail package.
Other new wire towers from the company include a CD 30 mini-tower at a suggested $10.99 retail and a CD 70 tower at a suggested $17.99 retail.
Laserline also said it is capitalizing on the highly successful redesign of its plastic tower by introducing a new spinner to the line. Called the CD100S, the product features the same subtle curves and sleek design of the plastic towers at a suggested $13.99 retail.
At the same time it is introducing new home storage products, Laserline is packaging them in a new, upscale wrap that offers lighter and softer hues that color coordinate according to product category, whether wire or plastic home storage or portable storage.
Coordinating colors include blue for the new wire tower line, gold for home storage and magenta for portable storage. All packaging is accented in rich silver and black colors.
The hottest new trend in home storage is "mixed materials - a shift...