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Abstract
To broaden access for users in the Asia Pacific (APAC) region, HootSuite, the world's most widely used social relationship platform, is introducing a refreshed set of Chinese app integrations in its App Directory: Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics by Klarity. Built for global social business, the HootSuite App Directory makes it easy for enterprises to localize reach and engagement with over 90 free and premium apps, including Mixi, Nexalogy, Statigram and YouTube Analytics.
"This market represents tremendous potential for social enterprises, and we're committed to offering the most localized social media software," says Ken Mandel, managing director, HootSuite APAC. "We are available in six Asian languages and this app release reflects our dedication to the region. Empowering customers to nurture social relationships around the globe is at the core of what HootSuite is all about."
"Last December, we launched our first integrated app - Sina Weibo Analytics - for HootSuite and it's been really exciting to see it gain traction over the past three months", says Christopher Wong, CEO of Social Media Broadcasts, the developer of Klarity. "With the addition of the Tencent Weibo Analytics, we look forward to providing HootSuite users even more resources to understand social behaviour in China and support their data-driven marketing strategies."