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The average hospital marketing budget in 2001 was 0.77 percent of organizational net revenue, according to a report published by the American Hospital Associations Society for Healthcare Strategy and Market Development. That translates to an average $1.2 million across all bed-size categories, from $250,000 in hospitals with 100 beds or less to approximately $2.5 million in hospitals with more than 400 beds. The study defined marketing to include advertising, publications, collateral materials, community events, marketing research, Web site management, call centers and miscellaneous expenses.