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Prestone is readying new ads for a September marketing campaign that wraps new packaging for its coolant/antifreeze products around its promotional partnership with the National Football League (Brandweek, Feb. 19).
The $10 million campaign, via McCann-Erickson, Detroit, features TV ads to be shot this month for regular and LowTox antifreeze. The spots, which will run in conjunction with the NFL season this fall, star Los...
