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Mike Erikson is getting his feet wet in the lodging industry with HotelRED, a 48-room boutique hotel in Madison, WI. Built across the street from across from Camp Randall Stadium on the University of Wisconsin campus, the hotel has a modern, almost minimalist design. The name, and its accent color, reflect university spirit.
Owner Erikson's involvement started after the HotelRED project stalled with the economy in 2008. It's the real estate developer's first hotel project, one he chose because of his family ties to the university town.
"In a nutshell we hated to see such a good idea go to waste," he says. "The idea behind it was there. The...