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Whether it's loan origination management, member relationship building, loan retention or offering refinancing on existing loans, most credit unions-regardless of size-face customer relationship management obstacles.
But most CUs are also uniquely positioned to gain market share. "Credit unions have a leg up due to the strong relationships they have with their members," said Robin Blatt, director of marketing for Mortgage Returns, a St. Louis-based company that provides web-based automated marketing solutions for more than 300 financial institutions.
Last year, the company earned Mortgage Technology magazine's 10X Award, which honors firms that have had an "exponential" impact on mortgage finance.
Blatt said the firm has a "handful" of credit union clients to date, but plans to increase that number in the coming year. And she knows the market well. "I was the vice president of marketing for First Community Credit Union here in St. Louis," she said.