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Breakthrough or 'kick-ass' ideas are what make organisations worldclass players, setting them apart from the competition. Without innovation, companies cannot grow, and their products, services and people can become stale.
Chris Barez-Brown, author of How to Have Kick-ass Ideas, believes we are all born creative, but many of us have forgotten how to use our natural inventiveness.
Inspiration comes from everywhere - inside and outside the organisation. Be receptive and constantly...