Content area
Full Text
How I Made It: 40 successful entrepreneurs reveal all Rachel Bridge Kogan Page Ltd, 120 Pentonville Road, London N1 9JN. 184 pages. £14.99 hardback. ISBN 0-7494-4311-1
"There is something incredibly exciting about the idea of becoming an entrepreneur. Just like the dashing hero or plucky heroine in the fairy tale, it's all about starting out with nothing but a desire to succeed, and then using your wit and skill to overcome hurdles and challenges on the way to eventually triumph over disaster and claim your prize." So says Rachel Bridge in her latest book How I Made It. Based on her weekly column in the Business section of The Sunday Times, this book features some 40 in-depth interviews with successful entrepreneurs as they explain how they managed to defy statistics which claim that thousands of start-ups fail in the first year of trading, revealing how they got started; how they found the money they need; how they decided what to do; and how they went about it. The book shows how they made it a success, but also tells the reader how some of them made stupid mistakes. Interviewees reveal their doubts, frustrations and difficulties. And how for some there were times when everything went wrong and they sat down and wept because it was just all too hard.
There are many theories about what it takes to be a successful entrepreneur - in particular, the age barrier. So readers will find it comforting to find the interviewees in How I Made It explode the myth...