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Advertising revenue is paramount. And as advertising budgets and spending continue to shrink, the ability to continually demonstrate value to advertisers becomes increasingly important. For free online sites, this translates into the ability to attract and retain quality traffic. At Lycos Gamesville, this means the ability to attract potential players to register on-site, and then get them to come back again and again to play free games, and see ads.
Gamesville.lycos.com is an online site where consumers can register and play free games for cash prizes. The site is able to offer free games and cash prizes because it is entirely ad-sponsored. Lycos Gamesville uses a combination of banner ads and "emercials" that appear during game intermissions while participants play games on the site. The start of each game equates...