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It"s good to know how quickly recipients respond to your e-mails. It"s even better to know how you can use that information.
According to a new study from Experian Marketing Services" CheetahMail, 78% of all e-mail opens and clicks occur within one day of the e-mail"s receipt. What"s more, 47% of all e-mail-driven transactions occur within that first day. The study looked at 44,011 mailings from 404 clients.
Performance varied somewhat by industry sector, particularly when it came to transactions. While 58% of e-mail-driven transactions within the business products and services sectors occurred within the first day of the e-mail"s receipt, that figure dropped to 13% for the travel sector. Similarly, while only 11% of the travel marketers" e-mail-driven revenue was generated on the first day, business products and services marketers derived 52% of their revenue that first day, and catalogers generated 51%.
Recipients...