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Things are heating up between Disney/ESPN and Time Warner Cable, but don't look for it to get really hot until the dog days of August. That's when the quiet little yips between the 2 should ratchet up to full fledged barks. Reacting to Time Warner Cable's relaunch of its Get Tough or Roll Over campaign this week, ESPN/ABC launched IHaveChoices.com Fri. Radio and TV spots also ran in some markets, including ABC O&Os like NY and L.A. The ESPN site informs TWC subs that contracts for ESPN nets and ABC O&Os expire Sept 2. It tells viewers that "these agreements are not something that should be your problem" while at the same time highlighting alternative options through DirecTV, Verizon FiOS and AT&T U-Verse. Noticeably missing from the list is DISH, which recently dropped the HD versions of several Disney nets and is in ongoing litigation over the price of those services. TWC has said that Disney Cable Nets, including Disney Channel and ABC Family, also expire Sept 2. "We intend to negotiate our deal in the board room, not the living room," an ESPN/ABC spokesperson said. "All viewers really want is straight information about their programs and their options." Both sides said talks are ongoing. Asked whether TWC would update its Roll Over website to specifically mention Disney/ESPN, a rep said, "We have a long way to go. Six weeks are an eternity." He added that the MSO's call centers have been "quiet." Washington is once again keeping an eye on how this plays out. This week, Reps Steve Israel (D-NY) and Peter King (R-NY) circulated a "Dear Colleague" letter asking members to sign a letter pushing the FCC to issue an NPRM on retrans following a petition from Time Warner Cable and others. "We have serious concerns with the harm these disputes are having on our constituents, who either lose access to broadcast programming or bear the increased costs of such programming in the form of more expensive bills from their pay-TV provider," the letter says.