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Hulu and YouTube TV will now be a part of Nielsen's Digital in TV Ratings and will contribute to C3/C7 currency.
Digital viewing of eligible live, DVR and on-demand TV on Hulu's live service and YouTube TV will be combined with traditional linear audience metrics, allowing Nielsen to provide broader audience coverage.
"The inclusion of eligible TV viewership from Hulu and YouTube TV viewership in C3 and C7 through Digital in TV Ratings is a major accomplishment in delivering Nielsen Total Audience to the marketplace," said Megan Clarken,...