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REDWOOD CITY, CALIF. - Fifty percent of North American consumers ages 25 and older plan to buy at least one smart-home device in the next year, and purchase intent is even higher among U.S. consumers and among 25- to 34-year-olds, according to a consumer survey commissioned by home-automation platform provider Icontrol Networks.
Intent to buy is 54 percent among U.S. consumers.
The survey questioned 1,600 North American consumers surveyed in the spring. A thousand were in the U.S.
Based on the population size of the 25-plus age group in North America, Icontrol said more than 114 million people plan to buy smart-home products in the next year.
The 25 to 34 millenial age group is more likely to buy in the next year than consumers overall, the survey also found. In the next 12 months, millennials indicated they were 62 percent more likely to purchase a smarthome hub, 61 percent more likely to buy smart-home services, and 59 percent more likely to buy connected lighting compared to the population as a whole, the study found.
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