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IDDBA president and CEO Mike Eardley used his keynote remarks at Dairy-Deli-Bake on Monday to emphasize the importance of developing an omni-channel strategy.
"We feel that omni-channel, e-commerce, digital merchandising - whatever terminology you want to use - is the topic for the immediate future. It's about taking care of the customer on their terms. We, the dairy-deli-bakery, have to be ahead of the curve to deliver value to our customers and stay in their value equation," said Eardley.
He said it is important for the dairy, deli and bakery departments to be leaders in omni-channel within their companies because customers are...