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Computer-chip giant Intel has inked a deal with 20th Century Fox to use hapless Homer Simpson as the centerpiece of an upcoming TV campaign intended to show the far-reaching capabilities of its Intel Pentium II processor.
The fully animated "Homer's Smarter Brain" spot, set to break on next month's season premiere of The X-Files, will show Homer getting his infamously inferior brain replaced with a Pentium, turning him into a college professor. Intel's well-known "Bunny People" will play key roles in Homer's...