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After surveying more than 10,000 frequent travelers and conducting three years of research, InterContinental Hotels Group is relaunching its Priority Club Rewards program. Members will receive redesigned membership cards in the coming weeks and have access to more rewards and ways to redeem points.
"The relaunch of Priority Club Rewards is a significant investment by IHG to strengthen our global competitiveness in the industry and among savvy, frequent travelers with numerous choices of where to stay," says Don Berg, vice president of loyalty programs and partnerships for IHG. "This guest-driven relaunch is proof that successful brand innovation requires more than a facelift, but also an investment...