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Industry Vets Share Keys to Success at USC
LOS ANGELES
Inspiration strikes in unlikely places, as denim veterans Adriano Goldschmied and Jerome Dahan told business and art students at the University of Southern California on Monday.
Consider how Dahan derived the names for his two premium denim ventures, Seven For All Mankind and Citizens of Humanity.
Both names came from a movie, Dahan said, stumping the crowd of aspiring entrepreneurs and fashion-savvy students sporting acid-wash skinny jeans.
The movie was Armageddon, the 1998 blockbuster starring Bruce Willis as the head of a drilling team tasked with saving the earth from a giant asteroid.
Inspiration is, honestly, everything, Goldschmied added. When you design jeans, you have to have a sense of our social life.
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