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Why SALY is no longer good enough
INNOVATION IS THE KEY TERM IN Today's fast-paced profession. Conducting business "Same as last year" (SALY) no longer works. There are simply too many cool new technologies and better ways of managing your practice.
More than ever, firms must keep up, dig in and apply the changes required to do business in a world where clients want to stay connected and in communication «vidi their trusted business advisors. SALY no longer lives here. There's a new sheriff in town and her name is innovation!
The big question is: Do you innovate or stagnate? Stagnating means that you are satisfied with business as usual and probably have the mindset of, "If it ain't broke, don't fix it." That's a dangerous mode of thinking, especially when there are other firm leaders who have harnessed the power of innovation and are transforming their firms into highly efficient, streamlined operations. These firms have opened up new channels of communication via social media, updated to a customer-centric pricing structure, and are consistently exploring new solutions to improve firm operations and more efficiently deliver information to clients.
These firms are also realizing the potential for value-added consulting services that go along with running an innovatively charged firm. Ask yourself a few questions: Do you check in with your clients all year long? Do you proactively offer suggestions to enhance the client's business and then step up to the...