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Abstract
Interwood Direct has received the initial opening purchase order for the chain wide retail introduction of the Derma Wand and Interwood expects product to be on the shelves by late September. This will be the first time the Derma Wand will be exposed to the retail consumer in North America. Mr. Rob Woodroffe, CEO of Interwood Direct states "With the extensive television exposure the Derma Wand infomercial has had to the Canadian consumer, I expect the velocity of sale at retail store level to be substantial." Mr. Woodroffe further stated "The Derma Wand has had one of the most successful sell through rates on television in Interwood's history and with the extensive television branding and consumer awareness the Derma Wand infomercial has established; I have no doubt the Derma Wand will be well received by the Canadian retail consumer."