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MEDIUM OF THE WEEK
The Paris-based daily is set to grow under a new single owner, Mark Tungate writes
The International Herald Tribune is tweaking its content and adding colour to expand its readership and boost its offering for advertisers.
The changes have been introduced due to a change in ownership at the paper: in January 2003, The New York Times acquired full ownership of the IHT from The Washington Post, paying $65 million for its 50 per cent share.
For more than 35 years, the IHT was jointly owned by The New York Times and The Washington Post, neither of which seemed willing to provide the investment it needed. Now The New York Times appears to be making a serious investment in its Paris-based paper.
A raft of modernisation initiatives, including the long-awaited introduction of colour on the front page, are leading the change. Richard Wooldridge, the president and chief executive of...