Content area
Full Text
INTERNET ADVERTISING REVENUE increased more than threefold in 1997 over the previous year to reach $906.5 million, according to a recent survey released by the Internet Advertising Bureau (IAB).
"What we're seeing is that the Internet is a multitasking medium where you can do brand-building, relationship marketing, E-commerce and customer service. The ability to put all of these different marketing needs into one medium is really what's fueling its growth," said Rich LeFurgy, chairman of the...