Content area
Full text
Mike Barton, art director at SHR Perceptual Management, wasn't afraid to take risks, challenging management as he created a publication that embodies the idea behind his firm's unusual business conference.
SHR, a branding and positioning firm based in Scottsdale, AZ, chooses its conference speakers from varied professions (in 1998, speakers included a photographer, a sculptor and a former National Basketball Assn. coach) to address executives at major multinational firms.
Self-discovery is frequently a theme for the eclectic mix of speakers...