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Inventus India, an early stage venture capital firm, today announced its rebranding as Athera Venture Partners. It also announced the launch of its fourth fund with a target corpus of Rs. 900 crores (US$ 120 Mn).
The rebranding reiterates its vision and focus. Athera is a Sanskrit word that means ‘path’ and direction. The Indian-ness of the new identity aligns with its focus of investing in the Indian start-up ecosystem. The meaning reiterates its investment philosophy – that of being a companion to visionary founders on their path to success and prosperity. It further epitomises its demonstrated way of working with the founders it backs, of being available and supportive and playing the role of patient collaborators who help with anticipating the path ahead.
The logo written in small case, further exudes approachability and underpins its work...