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MARKETING: Food focused Devise Interactive sold
Vincit California Inc. Chief Executive Ville Houttu was decked out in his triathlon gear, pedaling the 25-mile bike course of the California Triathlon in San Dimas, as he recounted the Irvine-based software development company's end-of-year report in a video released last week.
One large piece of news detailed in the unconventional annual recap was the company's acquisition of Irvine-based Devise Interactive, a brand-focused engineering studio, for an undisclosed sum.
The deal is the second acquisition made by the North American headquarters of Finland-based Vincit PLC, formerly Vincit Group PLC, since it opened its doors in the U.S. in 2016. Houttu said the deal allows the firm to not only add to its pool of 30 employees at its U.S. headquarters overlooking the Irvine Spectrum, but also expand its services into an area Devise has specialized in - the food and restaurant sector.
"They support a lot more in the food and restaurant industry, so that's a value add for us and [they] understand what these companies need," he said. "They also have more experience...