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When ISA started up in Ireland, it was as the Instrument Society of America.
We and our Ideas were Invariably welcomed and understood among the officers and staff of the ISA, based as they are in North Carolina.
So, it mattered not that "America" was in the name.
Later we changed the name to the mouthful "ISA - Society for Instrumentation, Systems, and Automation." However, the name was still a problem. And It was clumsy, too.
Thus, the movement began to change the name not only to recognize the Internationalization of the organization but also to recognize the extraordinary change in the discipline towards the notion of automation.
Most instrument or control engineers have faced the question from time to time, "What IS Instrumentation?"
The thinking was that Automation was a more useful term to use as it included instrumentation, controls, and their interaction in systems and allied disciplines like test and measurement and building environmental systems as well as process systems....