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ITV Studios indie Possessed has partnered with John De Mol's Talpa on a physical gameshow for ITV - the Big Brother creator's first original show for the network.
Glenn Hugill created 5 Gold Rings before developing the idea further with De Mol, who has created shows including Fear Factor and The Voice.
5 Gold Rings is a visual studio quiz show, played on an interactive LED floor, in which couples must answer five questions based on an image projected onto the floor.
Contestants must then physically place a golden ring on the interactive floor with their answer inside the ring.
"There might be a map of Europe on the floor," explains Hugill. "And the question might be - where's the...