Content area
Full text
The German-born Jürgen Krieger, 44, is the executive creative director of Grey&Trace Barcelona. He has won more than 70 awards, including six Cannes Lions and a Grand Prix at Eurobest. Influenced by Bauhaus simplicity and Mediterranean richness, Krieger began his advertising career in 1989 as an art director at Tandem Campmany Guasch DDB. He rose to creative director, working on brands including Sony, Volkswagen and Estrella Damm. In 2000. he took the top creative post at Grey&Trace Barcelona, where he has created award-winning campaigns for Nokia, Torres, Pilot. Honda, Borges, Indo. California Walnuts. Pastas Rana, Conservas Ortiz. Nicotinell, Maheso and Ajuntament de Salou.
Where do you live?
10 Calle Santalóo (the Grey&Trace office).
Describe a perfect day with guests in your city
Breakfast at Cafe Zurich. A stroll along Les Rambles to the Mercat de la Boqueria to buy fresh seafood, vegetables and saffron to make paella at home. Siesta on Barcelona beach. Typical Catalan dinner at Senyor Parellada in...