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This small store serving the area's businesswomen is trading far ahead of expectations thanks to a new fit-out and a precise understanding of its customer.
Canary Wharf is quite possibly the blandest business destination in the UK. Forget the fact that big finance has in large measure decamped here, drawn by show-off glass and steel towers, and that a small semi-independent state has sprung up to service those who work in these, it is still Midwestern dull. Then there are the several separate, yet linked, underground shopping malls. These contain huge numbers of familiar high street names and in most cases it has been a matter of retailers condensing their offers to deal with the smaller units that generally characterise what is available.
Practically, this means many shops are like small, polished flagships, rather than run-of-the-mill outlets. Luxury also plays a major part, owing to the affluence of those living and working in the area.
Among all of this sits a Jaeger London store that opened at the end of last year with a new-look interior and which, having settled down, has proved itself adept at outperforming other branches in the capital. To give an instance of this, the store's turnover was running 60% ahead of what had been planned in the week to the beginning of July. This may, of course, have been aided by the fact it was on Sale, but nonetheless, this is clearly a popular store and one that appeals to the everyday dress needs of the, presumably, businesswomen who cross its threshold.Key looks and merchandise mi
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