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Jaguar Cars expects its new global advertising agency to help restore "glamour and cachet to the brand," says the brand's North American chief.
Jaguar named Euro RSCG/Fuel last month to create and execute marketing for the Ford Motor Co. luxury brand.
Euro RSCG/Fuel replaces Young & Rubicam, Jaguar's global ad agency for the past four years.
Says Mike O'Driscoll, president of Aston Martin Jaguar Land Rover North America: "Euro RSCG showed strategic thinking and an understanding of the...