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The renowned Japanese Shiseido Group has recently launched its first cosmetics chain store in Shanghai, China. Meanwhile, Moria Ikeda, president of Shiseido Co., Ltd. has declared the initiation of Shiseido's new strategy in China, which aims at setting up cosmetics chain stores across China and at establishing solely owned Shiseido (China) Investment Company in Shanghai at the beginning of 2004. The company also plans to integrate Shiseido's businesses in China.