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PLANO, TEXAS - In order to "be the No. 1 shopping choice for middle America" JCPenney plans to continue to redefine and develop its approach to lifestyle merchandising. Over the past year or so, the mid-tier retailer has been adding to and re-evaluating its mix of national, private and exclusive brands and how those brands relate to the way customers live their lives.
"In order to build loyalty and build an emotional connection with our customer, we're developing the most desired private, proprietary and national brands in retail," said boost that rate to $250 per foot.
While the assortments and services are nearly identical to those found at mall stores, the difference in productivity relates to increased shopper frequency....