Jon Koon Breaks Mold With Flagship

Jon Koon Breaks Mold With Flagship

Jon Koon was 16 when he made his first million with an aftermarket auto company that essentially spawned the MTV television series "Pimp My Ride."

When others started getting into the act, he moved on and created his own auto accessories brand, Koonichi, which patented Dubz, an air freshener that replicated a spinning car rim, as well as other innovative products.

It wasn't long before the young entrepreneur turned his expertise to the apparel industry, establishing a private label manufacturing company and then a licensing business that produced for brands including Rocawear, L-R-G and others. In 2008 he formed Tykoon Brand Holdings, an umbrella company that owns and operates the Young Jeezy 8732 apparel brand that he purchased from Jay-Z's Roc Apparel Group, and he will launch a contemporary streetwear label this fall called Mostly Heard Rarely Seen. Other projects have included a denim collection he designed for Italian luxury men's wear designer Domenico Vacca.

But the latest obsession for Koon, who will turn 30 this August, is Private Stock, a men's brand he conceived three years ago and that shipped its first product for fall 2012 to retailers including Fred Segal, Moda, Ron Herman, Riccardi and Traffic. "I had a sourcing and production company that evolved into a licensing company that evolved into a fashion house," he said, declining to provide a volume figure for the new line.

Koon cryptically describes the collection in this way: "When Europe met Japan,...