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Kimberly-Clark is teaming with the syndicated Aussie import kids TV show Bananas In Pajamas for a premium offer supporting its Huggies diaper brand.
An FSI drops this week to some 55 million households, offering a premium of Bananas In Pajamas finger puppets for proofs of purchase plus $2. The promo marks a rare entertainment tie for the Huggies brand and the category in general. Archrival...
