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It is being called the Starbucks of the flower market, and with a new store in Chandler, the floral franchise KaBloom hopes to rearrange the mindset of Arizona consumers Promoting the popular European tradition of buying flowers "just because," the Bostonbased company has fashioned its appeal under this idea, modeling its 40 stores after the appearance of the typical European floral market.
KaBloom Chief Operating Officer Steven Siegel said the company's influence on transforming the American consumer into more of an everyday flower shopper has been fast-growing, largely because the company sells the highest quality products at an affordable price.
The retail franchise stores offer almost 100 varieties of flowers, many shipped in from Colombia, Ecuador or Holland.
KaBloom's success has been rapid since its founding...