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Multicity Video Celebrates 'Ethos' to 'Lean on' Nature
Karma Automotive LLC in Irvine marked last month's solar eclipse with a multicity video shoot.
"We felt it was essential to capture this rare phenomenon," Chief Revenue Officer Jim Taylor said in a statement. "It was an opportunity for us to both document the total solar eclipse and produce our own unique content to celebrate the company's ethos to lean on natural elements in what we do."
The video showcases the Revero sports car in several spots where the sun was completely blocked by the moon on Aug. 21. The automaker's in-house marketing team worked on the project. Mitsubishi Motors North America Inc. in Cypress also marked the occasion by livestreaming the solar eclipse as it first occurred in the U.S., its 2018 Eclipse Cross CUV also in the viewfinder. The automaker brought social influencers from 10 countries to just outside of Salem, Ore., to share the experience with their followers.
"It was...