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Irvine Co. Redesigns Web Site, Logo; Heilbrice Hires for Recently Forged Internet Division
MEDIA & MARKETING
Santa Ana-based KDOC-TV moves its moming news show "Daybreak OC" OOm 6 a.m. to 10 a.m. this week.
The move is part of a fall lineup designed to try to capture more of what the station sees as a core demographic-moms in their 30s.
The time slot switch comes after months of talks about the local morning news show, said Craig Hume, station manager. The later slot puts "Daybreak OC" on after early morning infomercials and at the start of the station's own programming, he said.
At the 6 a.m. slot, "Daybreak OC" was separated from the rest of KDOC's programming by infomercials.
"Plus 10 a.m. has twice the number of viewers watching," Hume said.
The station hopes to draw more viewersand advertisers.
The plan is to show stories and interviews of interest to Orange County and Los Angeles businesses operating here. "Daybreak OC" is doing TV versions of local business stories that run in the Orange County Business Journal.
"The goal is to get to every viewer on...