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Trade Work Breaks as Client Looks to Grey for European Chores
BOSTON-Innovative tools are the stars of Keiler & Co.'s new trade ads for The Stanley Works.
The print campaign, which targets retailers and large home centers, features the latest in tool concepts from the New Britain, Conn.-based client.
One of the six initial ads from the Farmington, Conn., shop introduces a new pair of pliers with an ergonomic handle. "Grabs and holds almost anything. Including customers," the ad states. "When it comes to innovation, we never let go."
The client's toll-free information number and Web address are...