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LOS ANGELES-Kelley Blue Book this month began offering dealers a chance to advertise on its Web site.
The banner ads, at a cost of $500 to $1,500 a month, target visitors to kbb.com who are seeking price information of makes in the dealer's selling area.
The company also is enhancing its decade-old KarPower dealer management system. Among other things, dealers will be able to update inventory...